Dive Summary:
- Looking to enhance its new "Something Extra" loyalty program, privately held supermarket chain Raley's Family of Fine Stores is partnering with BzzAgent to develop a first-of-its-kind grocery retailer advocacy online platform.
- With "Try-It," Raley's customers can be rewarded with exclusive access to new products based on the opinions they share and recommendations they provide, through face-to-face conversations and across social media, about products they already bought.
- Customers will begin receiving "Try-It Kits" with various product samples once they activate their Something Extra Try-It account and start completing surveys.
From the article:
... "Try-It" allows Raley's to reward their best customers with exclusive access to new products based on products that they already purchase. Activities encourage consumers to share opinions and provide recommendations with Raley's and other shoppers through face-to-face conversations and across Facebook, Twitter and the entire social web. This approach to social marketing fosters advocacy and more intimate engagement with the Raley's brand. ...
